You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location. For each ad campaign, you can select locations where your ad can be shown. Location Targeting: Google AdWords allows you to target specific geographic locations. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
This Ad Auction ensures only the most relevant ads are presented to the user and levels the playing field for all advertisers.Īs an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. If the quality of your website and landing page is more relevant to the search query than your competitor’s, then the user experience would be much higher for your ad than your competitor’s, and thus, your ad would be placed above theirs. Similarly, Google takes into account your website and the page to which you’re directing the paid traffic (the landing page). If your Google AdWords campaigns generally have a higherclick-throughh rate than your competitor’s, then the probability of your ad being clicked is higher, and thus, your ad would be placed above the competitor’s. Google takes into account several factors when determining the ad rank. For example, if you are bidding $10 for the keyword “Toronto dentist” and your competitor is bidding $20 for the same keyword, your competitor’s ad wouldn’t necessarily be ranked above yours.
This ad auction determines the order of how the most relevant ads will be organized on the search results page. Why? Every single time a search term or keyword is put into Google’s search engine, an ad auction takes place. Advertisers who have large marketing budgets may not necessarily get the best positions on the search page, nor the best ranking. I often remind my clients that Google’s job is to present the most relevant and accurate results in response to a user’s search query.
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